There is absolutely no doubt that Facebook has a huge user base but the rate at which Twitter is growing could be alarming. They both function in different ways and have their own way of keeping their users glued. According to Alexa, Facebook has an 27.9 min/day average time on site whereas Twitter has only 8.1 min/day. This is quite obvious cause most people use third party tool for tweeting and end up spending very little time on the actual site.
Twitter has a better apeal than Facebook to the age group 25-44 and it loses out severely in the age group 18-24.
Its quite evident that Twitter doesnt really apeal to the younger generation who find Social networking on Facebook much more alluring then wasting their time tweeting. The same reasoning is also responsible for ‘School’ not being a browsing location at all for Twitter.
Ofcourse one interesting thing to note is that Relative to the general internet population, people browsing from work are over represented in Twitter.
Have you ever wondered which level of education gets more attracted to either of these sites. Whether graduates like to spend their time on Twitter or Facebook.
Twitter certainly is clear winner with Graduates.
With respect to Gender, both the social media sites have low impact on women as compared to men with respect to their general internet use. Twitter seems to score better than Facebook as far as men are concerned.
Both these sites have their pluses in different demographics and are winners in their own field. To declare one better than the other is completely a personal choice and is purely based on which site you spend most of your time on.