Top 10 Viral Videos for August 2009

by deep on October 13th, 2009

The rise of viewer ship in You-Tube to 1 Billions daily visitors have certainly made it one of the foremost channel towards advertising and marketing. Regarding this a content distributor Goviral has chosen the top 10 viral videos as the most interesting and innovative in August 2009. The list is chosen not only for their popularity but also their innovation.

Lets see each video’s popularity and its effectiveness in marketing.

1. Bensons for Beds – Mattress Dominoes, agency: Wand

Comments: 780

Favourites: 3,127

Ratings: 1,667

Average Rating: 4.83

chart
2. Johnnie Walker – The Walk, agency: BHH London

Comments: 5

Favourites: 95

Ratings: 34

Average Rating: 4.97

3. Sony – Twilight Football, agency: Dare/OMD/GoViral

Comments: 278

Favourites: 802

Ratings: 411

Average Rating: 4.02

4. Inspired Bicycles – Danny MacAskill

Comments: 22,404

Favourites: 112,038

Ratings: 48,238

Average Rating: 4.91

5. Microsoft – Giant Waterslide, agency: MRM Worldwide

This didn’t have the stat page, might be due to the volume of the data. But here is few main data:

3,544,873 views

Text Comments (3,587)

Honors for this video (4)

6. Red Bull – Times Square Pit Stop

Comments: 495

Favourites: 1,679

Ratings: 743

Average Rating: 4.78

7. MSI – Laptop Tricks

Comments: 3,224

Favourites: 7,943

Ratings: 4,913

Average Rating: 4.13

8. ABSOLUT – Differently, agency: TBWA/CHIAT/DAY New York

Comments: 139

Favourites: 837

Ratings: 204

Average Rating: 4.43

9. Nokia – Booklet 3G, agency: Wieden & Kennedy, JWT

Comments: 815

Favourites: 1,511

Ratings: 1,269

Average Rating: 4.69

10. HP – You on You Project, agency: Goodby Silverstein & Partners

Comments: 257

Favourites: 606

Ratings: 697

Average Rating: 4.60

Analysis

All the top ten videos above shows three main traits of good you-tube marketing.

1. Unique Content

Each video is unique and brings into the surprise element.

2. Quality Content

The quality and processing of each video remarkable for a normal you-tube quality. This points to the fact that each video is not the result of an impromptu making but a well planned script.

3. Human factor to the video

Each video contains human element to it like incredible human action. This makes people respond and associate with themselves.

Due to facebook and twitter, youtube video can be easily shared and commented. These sites are complementing each other in internet’s eco system and giving rise to each other’s performance.

Human Interaction

All these videos contain hundreds of commenting , rating, making Favorite. These all are human interaction to the video which is important to measure the success of any marketing campaign.

Covergae

All the marketing campaigns are about mass coverage and getting their message to the world. It might as a surprise that each above video has their specific HIT location. You can see the marked difference between the choices of East and West. This might have to do with the internet speed and internet coverage.

If you observe than you will see that Inspired Bicycle has the largest coverage. This may be as it’s content is general and associated with each individual.

Further, the difference between the Hp’s Ad and Nokia’s Ad is remarkable, Hp has most coverage in West whereas Nokia has in East. This might have to do lot with the market penetration of these individual brand.

Lastly, the above analysis shows that people are receptive to great and innovation content. The most important factor for the video to be viral is making it good enough for people to share with each other. No body want to share a dull video to their social network.

Enjoy the video!!.

Source of the News : Marketing Charts

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