10 Toughest Competitors of Google in 2010

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Google is one name in the Technology arena that is well poised to rule. Talking of past decade, it’s been all the way up for Google and undoubtedly they have been ruling the internet economy. Google have had its impact in the industry with more than 150 products and will continue to grow with its ever increasing portfolio of the products. This is likely to happen but for these 10 companies which have posed some serious competition to Google.

1. Apple

Being from partners to rivals, Apple is one of the toughest opponents for Google in the year 2010. Today, Apple and Google have been locking their horns in the field of Smartphone, Mobile App Store, OS, Mobile Ad, and Online Music and so on. Likewise, Apple is more than up to the task of battling Google in these areas as well as browsers, where Google Chrome competes against Apple Safari. But battle between will intensify, as the market for the digital music and SmartPhones is all set for growth in 2010. Google’s music search along with its partner MySpace and Pandora are looking to compete with Apple’s iTunes, which was the No 1 music retailer in United States in 2009. Further, Google’s Android will have tough time as Apple’s iPhones continues to grab hold of the market all round the globe.

2. Microsoft

Source : newsinfo

Image Credit: eleganceit.com

Microsoft has one of the most dominant impact in the IT industry. So without a doubt it is Google’s biggest adversary in 2010 and these two giants will be locking their horns for market supremacy in areas such as search, collaboration tools and browsers. Talking of these two giants, Google has reigned as leaders in search, but with release of BING in May 2009, Microsoft has raised few questions amongst in Google’s management team. With features such as ranking search results based on relevancy to other users, Microsoft has linked Bing-related deals with Twitter, Facebook and Yahoo.

Microsoft have enhanced Bing, adding image search and mapping. But in response Google have unveiled real time search. In December, Google also added a photo search capability, a dictionary and a translator that finds relevant content in 40 languages. Entering 2010, Google still dominates search, with more than 70% of the market. Apart from search, the battle is likely to focus on cloud based collaboration tool.

Google Apps is designed to undercut sales of Microsoft products, including Exchange and SharePoint. Microsoft has responded with Office Web Apps, free Web-based versions of Word, Excel, PowerPoint and OneNote that are due out in 2010. Last but not the least; the browser war between these two is giants are likely to heat up in 2010. So 2010 awaits the answer if ever so popular Microsoft’s premier browser’s market share could be brought down by Google’s Chrome.

3. Amazon


In 2009, Google’s effort of scanning millions of out-of-print books and incorporating them in online search did gain up some momentum and helped themselves to publish over 500000 digital books for free to customers of Sony Reader and Barnes & Noble Nook, which is due in January. Further, there claims of opening up Google Editions, an e-book store, has opened up new rivalry with Amazon.

Amazon with its Kindle e-book reader is one of the leaders in e-book reader’s market. The other area where Google is taking on Amazon is in cloud computing. Google’s Apps Engine, a newbie cloud computing platform that allows developers to create their own Web applications and run them on Google’s infrastructure will be competing with Amazon’s Elastic Computing Cloud (EC2) which has already grab hold of market with its several upgrade after its release in 2006. So it will be a great battle to watch when these two giants fight for market supremacy on Cloud computing and E-book readership.

4. Facebook

source : thephoenix

source : thephoenix

Facebook, probably the most popular stuff in the internet right now, has attracted 350 million active users in just six years and is subject of interest for the guys at Google too. In 2010, Google and Facebook rivalry is likely to heat up based on question that about the way people will find their information in future. With ever increasing use of social networking and the rise of Facebook, Google’s worry seems to be a viable one.

Orkut offers Google Friend Connect, a tool for Web publishers to add social networking content to their sites, in direct competition with similarly named Facebook Connect. Meanwhile, Facebook has sought out relationships with several arch-enemies of Google, including Microsoft and Yahoo. So its for sure that this battle is worth taking a note off in 2010.

5. Twitter

Source : turbo

Source : turbo

No doubt if Facebook is in rise, than it’s no difference with Twitter. If social networking is the way to go, then Google will certainly find Twitter in its way. Twitter, a micro-blogging site, has in a way revolutionized the way we communicate these days.

So, Google’s Friend Connect will face tough competitions for Twitter’s Connect in 2010 as Twitter looks to move up the rank in the areas of Social Networking. Other areas where these two find themselves competing are Real time search. Google’s real time search and Twitter’s will be trying to outperform each other in 2010. So, this battle will be a good one to watch for in 2010.

6. Mozilla

Source : graphicsguru

Source : graphicsguru

With release of Google Chrome, Google has stepped into ever so popular browse battle. Mozilla has been in the markets for years and now this step from Google is likely to create the conflict of interest between these two.

Of late, the war between the two has heated up even more. The battle has now gone to the default search. Mozilla now has shown intent to kick Google out from its default search engine status. The latest rumours on the internet show that Mozilla is now eyeing to get a deal with Microsoft to make Bing as its default search engine in Firefox.

This may not impact Google immediately but eventually this move, if comes true, is likely to decrease Google’s share of the search market. Hence, Google now has Mozilla on a double war zone; first the obvious browser war and now the war over default searches.

7. Yahoo

Source : wired

Source : wired

When it comes to search, one of Google’s biggest competitors besides Microsoft is Yahoo. Yahoo has been in the market with variety of products in areas of email, Messenger, News, Search and Analytics services. So without doubt it will be a fearsome competitor for Google. In 2009, Yahoo made some improvements by integrating search with its rich content. Users can watch videos or stream music straight from the Yahoo search results page.

Yahoo also helps users find travel deals and compare product prices. Further, Yahoo has recently added Twitter to its search Page and if a joint search and advertising deal between Yahoo and Microsoft is approved by federal regulators, this could prove costly to Google. So the 2010 is the year to watch as other competitor look to outperform Google in the market with different joint forces being formed by their rivals.

8. Cisco

Source : ict.mahidol

Google definitely has a tough challenge against Cisco. With years of experience on web based collaborative platfomr, WebEx, and superior VOIP service, Cisco poses a threat to Google’s Wave and Voice. In addition to this, Cisco also is looking to enhance its video conferencing quality by focusing on collaboration through intenret video, desktop video and consumer Telepresence.

In addition to this, Cisco’s presence in Cloud is another leading edge it has over Google. As Google is looking to take everything to the web, it certainly will face a good competition from Cisco on this front.

Moreover, according to Networkworld, Cisco is looking to enter into Smartphone market in the very near future (actually by mid-2010). Its recent acquisition of Pure Digital and Flip shows Cisco’s intent to take video to the mobile phone. Thus, we might see Cisco giving a hard time to Google’s Nexus One in the coming days.

9. IBM


Source : dailybits

By now it’s quite crystal clear that 2010 will the year where big internet giants will be trying to gain whole lot of market share that will be up for grab in areas of collaboration tools. So, 2010 is likely to reopen Google’s rivalry with IBM with the release of new collaboration tools such as Google Wave. Google has stepped into the battle field with its low cost hosted collaboration tools such as Google Apps. Google will compete against IBM’s Lotus Lives, which has attracted more than 2 million businesses in the last two years.

10. Nokia


Source : nae.es

Today, Nokia has had grab hold of the mobile phone market with 4 out of 10 mobiles sold. With increase in the use of smart phones, the IT giants Google will be in rivalry with Nokia in periphery of operating systems for Smartphones. Symbian Open source operating system will be competing with Google’s Android. Nokia with recent deals with Microsoft is all set to bring Office Mobile to Symbian devices. With claim of releasing improved version of Symbian in 2010 means Google Android will have to face tough battle. But, Google’s Android is poised for major developments in 2010 and with commitments from Acer, Sony Ericcson, HTC and Motorola, this will be a worthwhile battle to watch in 2010 and years to come.

So, at this point one may feel Google has tough battle to fight in 2010. Most of the arch rivals are gearing up to poise serious threats either single handed or with collaboration. So, 10 line ups of interesting battle is all set to keep the 2010 interesting enough for us to watch and keep the Google on their toes.

Front Image Credits : bizbox


  1. Does this post mean Google has been the hottest company of 2009?

    A very good post, by the way.

  2. [...] jon wrote an interesting post today onHere’s a quick excerptIn 2009, Google’s effort of scanning millions of out-of-print books and incorporating them in online search did gain up some momentum and helped themselves to publish over 500000 digital books for free to customers of Sony Reader and … [...]

  3. Kristi Hines says:

    I think that some of these are not competitors for Google anymore… Google is just finding ways to incorporate them (like including Twitter updates in the search results) or beat them altogether. I think if Bing and Yahoo were to merge though, that would be a major competitor.

  4. It’s good to see there are companies out there innovating as much as Google does. With such big budgets and a well known brand it is hard for others to compete, although all the companies you mention as Google rivals are also well known brands. Competition creates better products for consumers so keep the battle going I say.

  5. Mary says:

    Hard to take an article seriously with all the incorrect sentence formations and grammar mistakes.

  6. Marin says:

    wonderful article! thanks

  7. Amrita says:

    definitely informative read :)

  8. Amrita says:

    definitely informative read :)

  9. Globinch says:

    Good research. The recent Skype acquisition plans of Microsoft will intensify the their competition with Google.

  10. Rayane says:

    Google and Apple are direct competitors. They both propose a symbiotic system. Soon we’ll see a battle of titans. Long GOOG, short AAPL.

  11. Rayane says:

    Google and Apple are direct competitors. They both propose a symbiotic system. Soon we’ll see a battle of titans. Long GOOG, short AAPL.

  12. Nobody stand infront of Google.

  13. Asif Rameez says:

    google is google nobody stands in front of it.

  14. Rahul Ratra says:

    google is king of the market.

  15. Karan Ratra says:

    google android has proved it.. it can enter any market and can become the king..

  16. Deston Rocha says:

    the suspicions about google are true I did every search and only one of these ten are seen.

  17. Nitin Ratra says:

    google ki googly se koi nahee bah sakta hai :)

  18. Nitin Ratra says:

    sab ka band baja ra hai google.

  19. Anonymous says:

    wow what a garbage article.

    >Android Market Share Growth Accelerating, Nielsen Finds


    nuff said

  20. how about sirchon.com? They let people post into the search engine. better than google i think…

  21. Gjr Linekar says:

    ya…..awesome info

  22. Ankan Kd says:

    Everything google

  23. Google is here to stay and win if not all few of them:)

  24. Facebook definitely a great competitor for Google and has great plans to capture the Advertising Pie which Google has been enjoying for a decade or so.
    Watch out guys

  25. Google is Daddy of the world….!!!!!

  26. Be it products, be it customer satisfaction, be it innovation, be it’s job culture, be it’s vision and mission… google has alwz outshine in every aspect… goggle is the No.1 it has the power.

  27. Google – God Father..!!!

  28. Bahati Jacob says:

    Google innovators have there own way of communicating and bridging world information together. Refer to the Google Mission Statement. The Vision used touches cloud computing features

    1. Nai Singa says:

      hi bro how are u ,missed u badly

  29. google is the wrold;make google my home page

  30. google is for comman man so it has no space for fear

  31. Are there any new launches in market to compete Google tough? Any search engine or ad or social networking provider? What are possible chances to compete with Google?

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