How SEO can help grow your business

by sweta on June 25th, 2010 7

Have a product you need to sell on the internet? Get a website ready and start selling. Sounds simple? Well it’s a not. Even before you start selling a product or service on the internet, you need to make people aware of the existence of your site. You own a bag manufacturing company and want to target college going crowd. How do you make sure that the right crowd lands on your website? Apart from creating awareness on and off internet, you must resort to the most important and traditional source of traffic- Search Engines.

We all know how big an industry search engine is. Researches show that more than 85 percent of users on the internet find new websites with the help of search engines. To tap into a large consumer market, it’s not only important but necessary that your website starts showing in the search results of search engines such as Google, Yahoo etc. For getting the visibility on the search engines, there are various factors that are taken into consideration. First of all you need to know what the keywords for your site are. Keywords are the words that your site should be optimized for and it’s these words when searched would show your website in the search result. For the bag manufacturing company, the keywords could be bags, trendy bags etc.

So how exactly does this work?

The first that I do when I want to buy something is ‘google’ for it. If I am looking for Chinese food in Bangalore, I will search for the same in Google

The higher the site is in the result page, the better are the chances of me clicking on it. Ofcourse there is a question of convergence but in this competitive world, the seller that catches the attention of the buyer has an edge over the other.

So how do you get your site up on search results?

There are a lot of factors search engines take into consideration while ranking a site. The better the ranking of a site, the higher it appears in the search results. Relevance, content and back links play the most important role in the search engine optimization of a website. You website needs to be optimized from day one. From the design of the site to the content should be under the optimization guidelines.

Here are a few simple things that can be done to optimize your site:

Domain Name: It would be best of you can own a domain name that contains the keyword. For eg the bag manufacturing company can have a domain as www.trendybags .com but we all know that getting a domain name that is even close to what you like is almost close to impossible. In such cases even having an optimized title for the domain and sub domain is great help.

Meta Tags: Meta tags are not visible on the website and they can be traced only by the search engine crawlers.

Content: The content of your site plays the most important role in search engine optimization so make sure you have a lot of relevant content on your site for the engine crawlers.

Backlinks: This works as the word of mouth. The more people talk about you, the better search engines rank you.

SEO alone can help your business a great deal. One needs to be patient and observe what works best for the site. Trying various methods and drawing insights to employ the best strategies is the right way to getting the site optimized for search engines.

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