Spending habits of Twitter and Facebook users revealed

by deep on June 7th, 2010 6

The economy of the Internet is one of the most fascinating and a subject of research. The Internet has changed the way the businesses run and the way people spend their money. The major part of the Internet is driven by the Online spenders. With the advent of social networking sites, people have started to spent more time on the Internet which certainly means more opportunities for eCommerce.

Its been predicted that by end of 2010, almost 9 out of 10 corporate businesses will engage through social networking portal like Facebook Fan Page and Twitter. As Facebook and Twitter starts to become omnipresent in the Internet, they will certainly become a core of eCommerce.

Recent research from ComScore have revealed the nature of spending on Internet with respect to people’s activity over the social networking sites like Facebook and Twitter.

On Facebook, the visitors who spend the most time on the site also spend the most dollars on online shopping, with an average of $67 in spending for the top 20% of visitors.

On Twitter, higher spending did not correlate with increased usage, but site users did spend more than average, and more than most visitors to Facebook.

The research clearly shows that people using Twitter is more likely to purchase Online than people from facebook. If you consider the demographics of these two networking sites that it will be evident that most people in facebook are either communicating or playing games and so on.

But in case of Twitter, people are really interested on updates from brands and serious purchasing decision is made there. Further, the amount of information regarding products and services that are available through Twitter is much higher than in Facebook.

These details and understanding could help businesses and services position themselves in the Online social networking sites.

Reports and Image Source : emarketer, marketingnews

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Comments

Erroin Martin

It would be interesting to know what products/services were purchased through the different platforms. Were the purchases for software, hardware, consulting, merchandise, what? It would also be nice to know what the highs and lows are of the averages.

Good insight, but not enough data to really make remarkable conclusions.

June 8, 201011:50 pm

Joe McCarthy

I’m not sure what to make of these claims, and I’m not willing to pay $695 to read the report.

Assuming you have read the full report, can you clarify whether / how the study accounted for people who spend time using both Twitter and Facebook, or how time on Twitter was measured (e.g., did it include access via third party tools)?

Thanks.

June 9, 20101:44 am

deep

Hi Joe,

Thanks for your comment. I have not gone through the full report. But the research was done by ComScore.. So I assume that their method of data collection is user based rather than a site based or application based.

Here is the detail of their data collection methodology.. hope it helps you… http://www.comscore.com/About_comScore/Methodology

June 9, 201012:28 pm

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