The web has debated several times how the online news websites have hampered the newspaper industry and that paper media has been facing a tough time coping with the mobility, reach and easy access of the online world. Well the concern continues to bother the industry as now the ebooks seem to have made a similar demoralizing effect on the hardcover books. According to the online retailer Amazon, the Kindle titles have been found outselling hardcover books on the massive online marketplace for the first time.
As per the statistical data, in the past three months, 143 Kindle books were sold for every 100 hardcovers, while in time frame of one month month, it’s 180 Kindle books for every 100 hardcovers. Total e-book sales are three times more than that in the first half of 2009 to the first half of 2010.
“We’ve reached a tipping point with the new price of Kindle–the growth rate of Kindle device unit sales has tripled since we lowered the price from $259 to $189,” Amazon founder and CEO Jeff Bezos said in an announcement release. “In addition, even while our hardcover sales continue to grow, the Kindle format has now overtaken the hardcover format. Amazon.com customers now purchase more Kindle books than hardcover books–astonishing, when you consider that we’ve been selling hardcover books for 15 years and Kindle books for 33 months.”
Well it shouldn’t be a very big surprise to any of us though. This comes as a result of great surge in the online reading habits of people that have also been fuelled by the slash down prices of these e-readers in the very recent past. A part of the credit also goes to Apple’s very successful iPad device. But yes the current sales figure reveal that the sophisticated device from the Cupertino company hasn’t been a Kindle killer anyway, contrary to what naysayers had predicted in the past. Its good to hear that Amazon Kindle is still in the game with a strong toehold.