YouTube has made two major announcements that focus on offering high quality content and video to its users. Google owned video sharing site that recently announced its YouTube Leanback looks quite determined to foster and fortify its presence as a complete high quality video entertainment hub.
YouTube has announced its YouTube Partner Grants program under which the company will invest five million dollars across select new and emerging YouTube partners. The idea revolves around motivating and helping the highly talented bunch of YouTube contributers who lack the resources and deep financial backing available to studio-backed production houses. The chosen partners may use the money to invest in better cameras, achieve higher production quality, expand their marketing efforts, expand their staff, or just hire more talent and thus help turn YouTube into a substantial content destination.
“Our goal is to catalyze the creation of new ideas and production models from some of our most innovative and original content partners for the benefit and advancement of the entire industry,” read the official statement .
According to YouTube the company will identify the eligible partners based on their work and invite them to submit a Grant proposal. On evaluation based on various factors, the funds will be granted and transferred to the partner.
With that leaving the YouTube community in great spirits for receiving grand acknowledgement and now support for their work, the next announcement furthers the initiative of offering high quality content to the viewers.
According to the announcement made at the VidCon 2010 conference , YouTube will now offer support for videos shot in 4K (a reference resolution of 4096 x 3072.) 4K is a new standard in high-end digital video that is nearly four times the size of 1080p of resolution. But the grass isn’t greener on the other side as not only are 4K cameras an expensive piece of gadget but also videos shots from these pocket burners will hog even the fastest bandwidth. And probably your computer screen wouldn’t be too supportive to feature perfectly these extremely high resolution videos. But if you still want to give it a spin you may check out the videos in this playlist.
So do you like what YouTube is up to? What do you think about this 4K support and the YouTube Partner Grants? Do share your views with us.