iPhone Loses to Android in First half of 2010,Yet Most Desired Smartphone
Nothing lasts forever! And who knows that better than our tech giants battling to edge out their rivals. While Apple iPhone had long been enjoying the lead in the smartphone market, it now seems to have lost its hold against the mounting popularity of Google’s open mobile platform Android. The recent findings by the market trends monitor Nielsen , have just revealed some amazing figures where smartphones running Google’s Android operating system have outsold those running Apple’s iOS in the first half of 2010.
With a margin of 27% to 23% of the US market, Google Android platform has shown continues rapid growth and has has edged past the Apple iPhone platform with new subscribers.
The interesting aspect of the Nielsen’s research is that inspite of Android taking over its potential business foe; it still remains the most enviable smartphone for customers.
“Among current subscribers thinking of switching devices, the iPhone remains the most desired phone, finding loyalty with nearly 90% of current iPhone users and enticing healthy slices of Android users (21%).” The opposite is however true for only 6% of iPhone owners.
Nielsen also went on to predict that by the end of 2011, smartphones will overtake feature phones in the U.S. market.
The mad race for market preeminence has been getting wilder with new phones and smarter technology now in the hands of consumers. Android’s success over Apple’s iOS doesn’t potray an alarming situation as both softwares follow an entirely different business strategy in the market. Android remains as the hot selling OS for several manufacturers while iOS holds its market share only to sales of iPhone. Inspite of that, iPhone has managed to grab a potential share which has certainly swelled up after stupendous sales of its recent iteration to the smartphone lineup, the iPhone 4.
Nevertheless, smartphone industry has indubitably emerged out as the most lucrative segment of technology and any competition or rival is a prominent threat to one’s market success. It will be interesting to watch if and how Android succeeds to put a halt to iPhones’ unprecedented success since years.








Please correct the headline, it's “loses” not “looses.” Driving me nuts.
There's only one “o” on “loses.” Please fix your title, eh?
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