The social media landscape has now been witnessing a new pathway with various social media services following the Freemium route to generate revenues for the company. It was only last week when Hootsuite announced its premium accounts, creating threads of debates about the free alternatives for the service. Well sharing a room in the social media space is the very popular service for sharing presentations, the Slideshare, which is also enrooting to freemium business model now.
Announced on Monday, Slideshare brings for its users 3 subscription models of Silver, Gold and Platinum that will give users access to advanced functionality (analytics, a custom channel, lead capture, ad removal, HD video uploads, and more.) While the core presentation-sharing service remains free, the monthly subscription users will now be able to track where their content is going, who is interested in it, and what is the buzz on Twitter or Facebook about it. Using the custom channel, the user can now turn his SlideShare page into an extension of his brand and website look and feel. Lead capture is included in all Pro packages meaning users can use SlideShare to capture leads on slideshare.net and anywhere the content is embedded.
To elaborate on the Pro packages, First is the $19 / month Silver that offers access to Analytics and Social Analytics, ability to capture 30 leads per month, upload HD videos, no ads and a Pro badge.
Second is the $49 / month Gold Pro account which caters to small and medium-sized businesses. Along with all that’s offered in the Silver pack, users also get channel with a custom look and feel to make SlideShare a seamless extension of user’s brand.
Last but not the least are the Platinum accounts especially designed for large enterprises or organizations. While all features from the Gold level have been kept intact, additionally the users get advanced customization of channel, with channel control features (including turning off comments and transcripts, and adding widgets or from your own site to include blog posts, twitter streams, etc).
According to the company, the move towards the freemium business model comes as a result of user’s demand of migrating to a monthly subscription instead of a pay per usage model.
So are you happy with the package design and features in the new Slidshare Pro packages? Will you opt for the paid versions? Do share your views with us.