Keep Rolling, we are all hands opened! This is our message for the microblogging network Twitter who seems quite occupied at its headquarters adding new features to the service. While the tweet button is all set for its official release tomorrow, a new feature called “Fast Follow” has already taken the U.S. users by storm.
Fast Follow that Twitter announced on Tuesday lets users follow anyone via SMS even if they do not have a Twitter account. As stated on the official blog , all users need to do is just text “follow [username]” to Twitter’s shortcode of 40404. The recent updates about that user will start pouring into your inbox.
Here are few details of the Fast Follow feature:
Set SMS alerts: From your computer, wherever you see a user on Twitter.com, you can hover over their name or avatar, and click on the phone icon that appears in the hovercard. Whenever they tweet, you’ll get it as an SMS message on your phone.
Tell Twitter to be quiet. Turn text messages on or off by sending ‘on’ or ‘off’ to Twitter. You can also go to our settings page if you want to turn off text message updates during a certain time period.
Keep up with the latest Tweet. If you text ‘Get [username]’, that user’s most recent Tweet will be sent to your phone, even if you don’t follow them. There are a bunch of other fun commands you can use with Twitter on your phone.
Twitter pins its new feature as a great aid in advertising business. And why not, it is a great way to reach those people who would love to know whats latest in their favorite brands, but keep off Twitter to stay updated. Twitter even quotes an example:
“Try it out the next time you see a Twitter @username at a restaurant or store, on a billboard or on TV, or if you hear one mentioned on the radio.”
The feature is currently only available for the U.S. users however Twitter informs that the company is exploring the possibilities for other nations as well.
Fast Follow is indeed simple, interesting and a useful feature. Its a great way to introduce new & passive users to the Twitter-verse. So do you like the idea? Share your thoughts with us.