65% of Internet Users Have Paid for Online Content: Pew

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According to report published by Pew Internet, about 65% of Internet Users have already paid for Online Content. Results’ especially studied on American users & their regularity. Pew Internet, a research based leading Organization at US, which used to publish reports on Online market and users visibility & reliability. Presently, Internet is one of the hottest platforms for new startups in India & US. Across the globe, everyone wants to use this free service to enhance the biz growth & customer’s occupancy. Enriched features like Social Media & Marketing tools are like a god gift for Internet based firms & new players.  Service is quite friendly, as Google’s Search giant makes most of its biz through Google Ad sense Program. Google’s ad policies are the mostly used Ad Sense service across the world. Surprisingly, this ad content is paid earlier only. Pew survey reports without these ads, survival in the internet market seems impossible or like another Freeware. As studies performed in US, so results bit vary in other continents, but somewhat similar only.

“Nearly two-thirds of internet users – 65% – have paid to download or access some kind of online content from the internet, ranging from music to games to news articles to adult material” ~ Pew. Music, software, and apps are some the trendiest stuff that internet users have paid to access or download, even though the wide span of paid online content is quite varied and extensive.

About the Survey

As such data obtained in the survey are reported from telephone interviews with a nationally representative sample of 1,003 adults living in the continental United States – of whom 755 are dominant internet users. These Telephonic interviews were conducted by landline (672) and cell phone (331, including 134 respondents who say they do not have a landline phone). Interviews were taken in the English Language by Princeton Data Source from October 28-November 1, 2010. Statistical results are purely weighted to correct known demographic discrepancies. The margin of sampling error for the complete set of weighted data is ±3.7 percentage points, and the margin of error on the internet sample is +/- 3.9 percentage points. For more information, see the Methodology section of this report. (Pew Sources)

Link: http://pewinternet.org/Reports/2010/Paying-for-Content/Overview.aspx

Survey Methodology: http://pewinternet.org/Reports/2010/Paying-for-Content/Methodology.aspx

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