How to Market Your Business on LinkedIn

by Swati on February 22nd, 2011 6

When it comes to marketing your business online, the power of LinkedIn is often underestimated. LinkedIn can prove to be an effective tool to gain visibility, find partners for your business and reach out to prospective clients. Here are few things you can do to market your business on LinkedIn.

Encourage everyone in the company to have a LinkedIn profile

Do all the employees in your company have a LinkedIn profile? If not encourage them to create one. Let them know how it can help them connect with other employees, reach of out to experts working in their fields of interest, while raising the company to a new level in the social media space.

Optimize your Profile Page

Optimize your profile and make it more SEO friendly by using relevant keywords. You can use tools like Wordtracker or Goodkeywords to find the popular keyword phrases in your field of business and then use these keywords in your profile.

Use WordPress application to market company blog

Provide a link to the company website on your profile page. Use LinkedIn’s WordPress application and share the company blog with your connections. This application not only allows you to sync your company blog to your profile but also lets you filter the blog posts that you want to be displayed on your profile.

Reach out to business partners and media companies

When you are using LinkedIn search to look for people, try filtering the results based on your field of business. For example, if your business is into mobile market try reaching out to people working in major mobile companies like Nokia, Samsung, Sony Ericsson etc. You can also reach out to media companies and aim for marketing your products and services through various media sources.

Create an event

One of the great ways to build your brand and expand your business is by hosting an event. LinkedIn has an events platform that allows you to target thousands of individuals and let them know about your event. Creating an event is quite simple and all you have to do is answer few questions. Once you have created your event, send invitations to the people you think might be interested in attending your event. The event details also appear on the profile page of the people who have accepted the invitation, so it not only lets your connections know about the event, but also spreads the word across the connections of others.

Create a LinkedIn Group

Do you have a LinkedIn group for your business? If not, create a LinkedIn group for your company. Increase the search rankings on LinkedIn’s search section, by adding relevant keywords, related to your business, in the group description and title. You can also add your company website or blog to the group, to drive more traffic to your site.

Join Groups

LinkedIn’s groups promote free knowledge sharing between individuals with similar interests. Once you join groups that are relevant to you and your company’s expertise, you can start actively participating in the group interactions by posting discussions topics, commenting on threads created by others and learning from those having expertise in your area of interest.

Have you had success marketing your business through LinkedIn? Leave your thoughts in the comments section!

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