Crowd Funding Via Social Networks

by Saurabh Mishra on April 5th, 2011 1

India’s team World Cup victory not only tapping Offline fans but also online following through Social media. According to recent analytics, Social Media equally helps in funds & calling crowd. It’s a historic win for whole country after 28 years of struggles, which has leveraged the levels of excitements at Social channels too like Facebook & Twitter.

DNA reports, with superb networking skills & without investment Social media rock in bugging huge traffics towards website. Fan page like, Rang De has raised almost a millions in three days rigors social networking through tools Twitter and Facebook. Here the magic is just to bond the fans with all ingredients: and innate their desire to do something good & different.

While most of the pledges and investments came from the regular cricket fans, some of the better known contributors included Nachiket Mor, former chairman of the ICICI Foundation, Srinivasa Adepalli, senior vice-president, corporate strategy and marketing, Tata Communications and film-maker Nagesh Kukunoor of Hyderabad Blues fame.

Similar to Rang De, other micro-lenders such as SKS Microfinance or Spandana, Rang De helps individuals to provide small amounts to other individuals using the platform. Its official social tagline — micro-credit, for the people, by the people — accurately explains the precise concept.

Social Media turned as innovative tool in raising funds & crowds, World Cup 2011 is the best example to demonstrate the Social Networking businesses. It became the ultimate source to put excitements & passion on Fan followings & products marketing.

“The name Rang De was decided after a lot of thought. It goes back to the patriotic struggle for Independence,” says the micro-lender’s website www.rangde.org. “We believe that a similar movement with the same kind of urgency is required to address poverty in India.”

If American billionaires Warren Buffet and Bill Gates were canvassing Indian billionaires to encourage philanthropy among the top echelons of India’s wealth pyramid, Rang De has swung the pendulum to the other extreme to successfully show what a technology-inspired grassroots movement can do, DNA cover story reports.

Rang De’s success has charmed historic one as well as spawn something greater, now the team is packing to boost the same level of enthusiasm & Social sparks in upcoming Indian Premier League.

Source Cover Story: DNA, Image: ere.net