YouTube Founders Enter Social Bookmarking by Acquiring Delicious from Yahoo

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Only yesterday were we discussing how Yahoo has a knack for ruining some of the amazing services after acquiring them. Looking at what they had done with Mybloglog and Geocities and the most recent Delicious, they seriously have a habit of screwing up with potential services . They acquired Delicious when social bookmarking was one of the hottest thing on the internet space way back in 2005 for $30 million and shut down the service overnight last year.

When I saw a mail from Yahoo with the subject ‘Delicious has a new owner — what this means for you’, it was bound to get my attention. Delicious has been acquired by the YouTube founders Chad Hurley and Steve Chen who had sold their 18 month old product to Google for $1.76bn in 2006.

Image Credit: skidzopedia

Lets take a quick look at the Delicious Blog dated April 27th 2011

YouTube Founders Acquire Delicious

Today, we’re pleased to announce that Delicious has been acquired by the founders of YouTube, Chad Hurley and Steve Chen. As creators of the largest online video platform, they have firsthand experience enabling millions of users to share their experiences with the world. They are committed to running and improving Delicious going forward.

Providing a seamless transition for users is incredibly important for both companies. Yahoo! will continue to operate Delicious until approximately July 2011. When the transition period is complete, your information will be moved over to Delicious’ new owner.

Starting today, we will ask you to login to Delicious again and agree to let Yahoo! transfer your bookmarks to the new owner. That way, you’ll enjoy uninterrupted use of the service and will keep your account and all of your bookmarks when we make the transition. For more information on the Delicious transition, please refer to this FAQ.

Thank you for your patience in this time of transition and thank you for using Delicious!

What intrigues me here is that why would Chad Hurley and Steve Chen look at buying social bookmarking site when bookmarking services seems to be hitting a plateau. Lets have a look at some of the closest competitors of Delicious and how their visits have been in the last coupel of months:

Quite clearly Digg is losing its charm and Stumbleupon and Reddit have been pretty consistent in terms of visits to their site in US.

Its too early to say what Delicious could turn into – a social search or just a news collaborator. In any case it would sure be better than what Yahoo turned it into!


  1. [...] in its overall strategy. Result? It put Delicious for sale. The suitors came in the form of Youtube co-founders who acquired delicious and promised not only to revive delicious but make it even [...]

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