Tips for Recruitment using Social Media

by Naina on May 31st, 2011 1

Taking a step above the usual web surfer tapping onto social sites for staying connected and sharing experiences, these networks are proving to be far more beneficial. On the professional front, reaching a wider consumer base and making connections can be done in clicks and swipes of our fingertips. With millions of people connected, we have a resource of human talent that can be leveraged for recruitment. However, the web comes with its own impediments and to follow the right path here are tips for recruitment using social media.

LinkedIn:

Talking about professional contacts on social media, LinkedIn could be one of the first names to appear. Needless to say, everyone is here to make connections in the professional world. The usual way to go about it would be making contacts and increasing your reach through clients, friends and so on. This process is all about dedication and perseverance as you have to spread you recruitment needs through literal word of mouth via this social network. In case you have a budget that allows spending some for recruitment, then you could also opt for job posting and Talent Advantage.

Facebook:

Facebook seems just the right place to serve as a potential human resource base with its ever-increasing popularity and members. Here again, you have the option to go with the usual or shall we now call it the traditional way of reaching people, making connections and increasing the number by augmenting your list. Using this platform you can create a recruitment page and then explain what exactly you are looking for. You could simply drop in an email id/phone number where users could send in resumes or simply call you. Job postings can also be spread through Facebook Marketplace. Again, keeping aside these no cost methods, the other way to leverage the same is by shelling out some money and opting for advertisements.

Twitter and Blogs:

The micro-blogging site isn’t about a small bird carrying a letter, nor has it ever been. This wide social network could help you put across your needs of recruitment as well. This can be done by creating a Twitter company account that is especially meant for hiring. On the other hand, whether you are all about blogging or not, blogs have become a great way to spread recruitment opportunities. Create your company blog and promote it via other social networks – Twitter, Facebook and more. You can evaluate the user right there depending upon the request and also spread the word as networking is all about getting in touch directly or indirectly.

Be Professional:

We have always maintained that marketing or promoting does not mean you go on spamming others sites all the time. This could lead to you losing the account. Try approaching in a subtle way, make suggestions or start interacting but not forcefully. Clearly mention what kind of job options you are offering and also what you expect from the candidates.

Usage of Keywords:

On Facebook, you can describe the recruitment essentials and also the company profile using your page but this may not be the case in Twitter as it has limited characters. So try and use the keywords with hash. Always remember, you are not the only one searching for human resource but there are others searching for recruiters as well. So, keep the keywords handy that could be used by members to reach your job postings easily and quickly.

Analyze:

While recruiting using social media, try to analyze which platform has proved to be more responsive. Look around what your competitors are doing and keep working on appropriate keywords. Strategize depending upon the response you get and re-strategize if necessary.

Social media platforms connect millions of people, making it apt for recruitment. Using the above tips would make the process of recruiting more simpler and faster.

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