YouTube has loads of goodies in store for movie buffs. The online video sharing site launched ‘ YouTube Box Office‘ today, where movie lovers can watch a premium blockbuster movie every month, absolutely free of cost.
The latest Bollywood hit ‘Band Baaja Baaraat’, starring Ranveer Singh and Anushka Sharma, would be the first movie to be screened on YouTube Box Office. Users can watch all the popular movies, available in YouTube’s catalogue that includes over 1500 titles including regional language films. The movie can be seen in a number of resolutions up to 1080p HD. With videos on the making of the film, quizzes and contests, the YouTube Box Office will take movie watching to a whole new level, making it more social and interactive to the audience.
To make this initiative a successful one, YouTube is roping in leading film production houses.”We are working with the companies to fulfill business needs, from securing global distribution to marketing films, creating new business models around old content, and engaging with fans,” Gautam Anand, Director ( Content Partnerships ) of YouTube Japan-APAC, told the Economic Times. The source of revenue will be mainly advertising .
YouTube has already got a movies section where users can watch a number of movies for free, but most of those movies are not the popular ones. YouTube BoxOffice plans to bring bigger banner films online. This new move of YouTube can not only earn the site more subscribers, but also curb the problem of piracy that has been a matter of serious concern for Indian film industry.