Indian Start-up MedicYatra Vows to Help Poor and Uninsured Americans

by Leplan on July 31st, 2011 45

MedicYatra is based out of Durgapur, a city famous for Socialist Revolution in India and known as Steel city which houses Durgapur Steel. Durgapur was the first planned city of India but the city finds no place in today’s progressive India.

Medic Yatra CEO Sumit Pawar

But these facts did not deter few local guys of Durgapur who did their Engineering in NIT Durgapur (one of the Top Engineering Colleges in India), worked for few years in the industry and started the Entrepreneurial journey. The company exists now in this small city but the founders have big dreams. They want to help the poor and uninsured Americans by showing them way to get high quality Medical family at low cost. The value proposition — Medical Tourism to India.

The Medical trip is very much affordable as the Medical cost is between one fifth to one tenth of that of US. So for a US resident, coming to India and getting treated is equivalent or less than holidays to Egypt.

MedicYatra works with major Hospitals in the country and scout for patients in other nations, specially the nations with costly Medical facility such as United States. The patients are then connected to the Hospitals and guided through a reliable channel to avail Medical facility and stay while in India. The small percentage is then taken from the participating Hospital. Wonderful concept. It seriously is a win-win for all.

Today I got chance to talk with Sumit Pawar, Founder and CEO of Media Yatra. Here is the excerpt of our discussion.

Hi Sumit. Welcome to Buzzom. How are you?

Hi Bhupendra,Thanks I am very good.

Tell us something about yourself. Who are you? How did you start the company?

I am a Self Believer and Firm Do-er, who completed B.Tech (Computer Science) from NIT Durgapur. worked for Atlas Development as software Developer and there I got exposed to Health Care Field and understood the Advantage India in Health Care. That’s how MedicYatra came up.

Why MedicYatra? What is the vision for the company? And why the name?

From my childhood I wanted to serve people who were deprived of Health Care services for whatsoever reasons. MedicYatra aims to deliver Health Care benefits to the people who do not have access to it. About the name it is a combination Medic and Yatra, it is just traveling for Medical Reasons.

Who is the biggest beneficiary of your service?

Uninsured or under Insured Americans, people waiting in Canada and UK for Surgery in Government Hospitals and People from African Countries who do not have access to Medical Expertise.

Why would any Hospital come to you and not to a Digital Marketing Agency?

We are providing a complete package to the hospitals which includes Marketing in foreign Markets, International Patient Handling and Marketing in Domestic Market.

How do you market your company? How Social Media friendly are you?

We are marketing our Services through various channels which include Offline as well as Online. We are Present in all Major Social Media channels and providing useful medical Information and information about our Services.

Any competition for you in India or Asia? How are you different from them?

The kind of services we are providing we have no competition. Some companies are providing subset of our services. But we are providing all in one Umbrella.

What are the 1 year, 3 year and 5 year targets? How are you doing to achieve it?

Targets, First BirthDay for Medicyatra will be in Foreign Land. We are in Advanced Negotiation for Joint Venture. End of Year 3 I wish to see MedicYatra as Major Player in Medical Tourism and health care Industry. Haven’t thought of 5 years yet.

Nice talking to you sumit. All the best ahead.

Thanks Bhupendra. Same To you.

Full Disclosure: MedicYatra is the client of InRev Systems, which owns the Buzzom Blog.

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