10 Twitter Marketing Strategies and Tactics

by deep on September 9th, 2011 3

Twitter is one of the simplest forms of social networking platform which is formed around a context of 140 Characters. In twitter, users have a basic profile and an ability to update a text with maximum 140 characters and upload pictures. User can follow other users or curated list which bundles interesting users in one list.

In terms of business usages, twitter has been exploited in many ways which even the founders of Twitter would not have imagined. The idea is simple, be as influential as possible in your network. The influence in twitter is measured in terms of number of followers, number of retweets, number of listed count, number of engagement per day and finally number of clicks that you can get in the links that you share through your twitter profile.

So how do you get to be an influential twitter user from scratch? Beside many strategies one of the most important one is to be totally committed to the platform and be there all round the clock. Twitter is like a continuous stream of information flowing 24 hrs, hence it’s a job to be social media marketers to be on their heels to grab every opportunity to engage and explore.

Some of the basic and important Strategies and Tactics are:

1. Get your Twitter ID right and understand the basics of Twitter Language.

The first step is to choose an appropriate Twitter Handle and understand the basic lingo of Twitter such as RT, ReTweet, Direct Message, List, Hashtags and Mentions.

2. Build Credibility of your Twitter ID.

Building credibility is the utmost important thing in Twitter because there are thousands of spam account and noise in the platform. Therefore making your Twitter Profile as a genuine one is essential for long term strategy. Some of the ways to increase the credibility is to use proper profile picture which communicates your brand, sharing relevant links and not spamming the networking with multiple links.

3. Determine your Goals before hand.

Goals are important because they give direction to your strategies. Every twitter campaign needs to have clear expectation and goals. This will help you to focus on your activities otherwise a lot of time people deviate from their goals and end up creating a junk.

4. Promote others and share the best information.

Some of the basic ways to make yourself stand out in the crowd is to share the best information and the latest news related to your industry. Then to Retweet your followers and promote their Twitter Handle. Generosity is highly effective in social media sites like Twitter.

5. Make proper use of Direct Message to connect with relevant people.

Direct Message is an interesting way to send relevant information to your connection and make good connection. Taking your public discussion to private messages is also a direct way to build your credibility among your follower base.

6. Use #Hashtags to tag your content.

Hashtags are the indicators of the content; they are also the mark of virility in the Twitter Platform. Whenever a major news event breaks out, it is through hashtags that they can be tracked down. Therefore, it is always best to include the hashtags in your content to promote your tweets to relevant community.

7. Participate in Online Twitter Conversation or meetup that is happening.

Every day hundreds of online event takes place in the online community, especially in Twitter. These events are promoted through hashtags. Interacting and participating in these events is the best way to gain visibility.

8. Publicize your Twitter Handle in all your other online properties.

Promote your Twitter Handle in all your online properties like facebook, weblogs, youtubes, email signatures and so on.

9. Explore useful applications to find interesting and relevant people.

There are lots of platforms and tools that help you find relevant people in twitter that you might be interested in following. Using tools to identify people and follow them is the most efficient way to save time and increase productivity in twitter.

There are tools that can help get Twitter followers and they can be used if it fits your Twitter Strategy.

10. Track Metrics and Conversation Trends.

At the end, once you get enough footholds on your twitter campaigns, it becomes essential for you to invest in some applications to track all your activities and watch out the trend. It is essential to create a process in twitter so that it doesn’t become just your hobby. Investing in tools is an important step to recognize the process as a part of core marketing strategies and formalize the efforts.

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