Infographic: How consumers interact with Brands on Social Media?

by Swati on October 21st, 2011 2

Social media platforms are helping brands openly interact with their customers and build a global community. It might be a lot easier to grab the attention of the customers now, but keeping their attention and loyalty requires that companies use the social media tools effectively.

Social media comes with its own set of challenges. A small misstep or mistake of the company, can turn out to be highly destructive, when shared on social media sites. Brands have to now work harder to keep their customers satisfied and protect their brand image on social media platforms.

eCircle in partnership with Mediacom Science conducted the first European Social Media and Email Marketing Study, surveying 5,000 European consumers to reveal how they interact with brands via email and social media services.

Here are some of the key points from the study:

• 95% of consumers check their emails daily and 73% of them can be reached through social networks
• 75% of respondents use email to receive notifications from social networks
• Twitter has the highest sharing rate of branded messages and content (18%)
• On average, each shared message reaches 77 friends
• A serious gap exists between what consumers want and what the marketers deliver
• Word of mouth is the key to viral marketing

Check out this infographic for the complete details of the study

 Source: eCircle

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