Everything we say or do online can have an impact on our life offline. It’s important that we think before we speak on social networking sites, and ensure that our presence on social media platforms such as Twitter, Facebook and LinkedIn are reputable. It’s ok to be personal, interesting and funny on social media, but not to the extent of demeaning others and damaging your own reputation.
Digital marketing agency KBSD has come up with an infographic that provides you with some tips that you can use to protect your online reputation.
Here are the key points:
- Whether you use social media sites or not, mentions of you and your business can appear on social media sites like LinkedIn, Facebook, Twitter when people share them.
- 48% of recruiters and HR professionals refer to personal websites when deciding whether to hire you or not. 78% of recruiters check search engines to find out more about potential employees and 63% of them refer social media sites
- Your digital life is the mirror of your professional success internally. Digital behavior is followed by employers and abusing it can land you in trouble.
In this digital era, not having a social media presence can be detrimental too. So, be active on social media and take measures to monitor your social presence and boost your online reputation. Here are few things you can do:
- Google your name frequently and take note of where you appear online.
- Check Facebook, Twitter and other sites to catch everything that is being said about you.
- Make sure your accounts are safe and no hacker is using them to post unpleasant things
- Share personal information only with the people you know and trust well
- Monitor postings and tags of your image on social media
- Delete unflattering pictures and mentions of you