Google’s most-awaited Flipboard-like Digital magazine is finally here. The search giant launched its new magazine reading app called ‘Google Currents’ for Android devices, iPads and iPhones yesterday.
Google is working with more than 150 publishing partners including CNET, AllThingsD, Forbes, Saveur, PBS, Huffington Post, Fast Company for the magazine content. You can also get content from RSS, video and photo feeds, public Google+ streams and Google Reader subscriptions.
“The content is optimized for smartphones and tablets, allowing you to intuitively navigate between words, pictures and video on large and small screens alike, even if you’re offline. Great content needs a great audience, which is why Google Currents is integrated with Google+ so users can share articles or videos they’ve enjoyed with their circles,” product manager Mussie Shore and technical lead Sami Shalabi wrote in the Google blog.
To gain insight into the content preferences of their audience, and their geographic distribution, publishers can associate their account with Google Analytics. Publishers are also provided with a self-service platform that allows them to design, brand and customize how their content is displayed in the app.
Google Currents can be downloaded from the Android Market and the Apple App Store. Currently it is available only for US users. International users will have to wait a little longer to start using this tool.