The Holiday Season Online Shopping Study, reveals that some 87% of Malaysian shoppers are planning to buy items or services online during this period. Shoppers quoted price, convenience and product factors, as the top reasons for shopping online.
“Shoppers indicated that they were primarily motivated to spend more online by the convenience and substantial cost savings associated with buying on the web. Bargain hunters have a much easier time comparing prices online. Consumers can take advantage of the numerous sales during the year-end period to stretch their dollar on gifts and stock up for the new year,” said Visa Malaysia country manager Stuart Tomlinson.
The survey revealed that 59% of respondents from Malaysia plan to buy between one and five Christmas presents online. Around 32% said that they would buy between six and 10 gifts online. Travel, fashion and entertainment were found to be the top items on the shopping list of Malaysia’s online shoppers.
Apart from Malaysia, VISA also polled more than 4,000 online holiday shoppers in other online shopping markets, including China, Indonesia, Thailand, South Korea and Japan. The survey points out that the average Christmas shopping budget has risen 10 per cent from last year, to more than US$570 this year.