Microsoft’s Bing has overtaken Yahoo search in the U.S, for the very first time, according to a latest report from the comScore.
Data collected by comScore for web traffic last month shows that Bing and other Microsoft sites accounted for 15.1 percent of all Internet searches, while Yahoo sites accounted for 14.5 percent of it. In November’s report Yahoo was ahead of Bing with 15.1 percent placing, as compared to 15.0 percent share of Bing.
Google sites, as expected, are leading the search market with 65.9% percent market share, up 0.5 percentage points from the last month’s results.
Microsoft launched Bing in May 2009. In early 2010, the company struck a deal with Yahoo whereby Yahoo’s search results were generated by Bing, and the two companies shared revenue generated by advertisements. Microsoft wanted the deal so it could have more search requests to analyze each year, and get to learn about people’s tendencies and preferences. The agreement has enabled Yahoo to save money by relying on Microsoft’s search technology. Since they announced their partnership in July 2009, analysts had predicted that the two companies would switch positions, and Bing would one day surpass Yahoo in the search market.