Apple loses iPad trademark case in China

by on February 15th, 2012 1

Apple has lost the copyright battle with Proview technology. The Chinese company is aiming to block the export of Apple products from China – a move that would affect the technology giant’s sales worldwide, since it outsources nearly half of its products from factories based in China.

“Proview Technology (Shenzhen) Co Ltd is petitioning Chinese customs to stop shipments of Apple’s popular iPads in and out of China, but has not received a response, lawyer Xie Xianghui told the Reuters.

Proview Shenzhen registered the trademark ‘iPad’ in China in 2001, nine years before Apple launched its iPad products in 2010. Apple said in a statement that it had applied for the transfer of the trademark , and has already bought the iPad trademark in 10 different countries from Proview, but the application was turned down by China’s trademark administrative authorities.

Reports in the Chinese media stated that several stores across the country had removed iPads from their shelves as Apple has lost its claim over the iPad brand to the Chinese firm. Proview is also hoping to get $1.6 billion from Apple for copyright infringement. This move is likely to affect the sales of Apple’s iPad3 , which the company is planning to unveil in March this year.

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