Chinese video company Tudou increases integration with Sina Weibo, to attract more users
on February 6th, 2012 
China’s leading video sharing site Tudou announced today that the company is introducing an enhanced video sharing platform for Sina Weibo users, that would allow them to upload and share videos easily from the video sharing site.
This new functionality also allows Sina Weibo users who are not registered with Tudou, to share their videos with Tudou’s users, and automatically become a registered Tudou user. Their user account names at Tudou will be identical to their Sina Weibo account names, and users would be able to sync comments and discussions on both platforms.
Talking about this new system, Gary Wang, Founder, Chairman and Chief Executive Officer of Tudou stated, “We are building a more powerful video user ecosystem. The Internet’s core strength lies in creating and sharing information. Sina Weibo creates strong interaction between its users, and Tudou generates deep emotional connections between Internet users and content. Creating and sharing content is at the core of the Internet, and Tudou’s cooperation with social networking sites such as Sina Weibo is a powerful combination which will deepen consumers’ online video and sharing experience.”
Sina Weibo is China’s most popular micro-blogging platform. The site reported 250 million registered users, as of September 30, 2011. Tudou’s new partnership with Sina Weibo will boost the company’s presence in China’s highly competitive online video market.
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