Facebook reported on its blog yesterday, that the recently launched Open Graph feature has boosted traffic and engagement for the Facebook Timeline apps.
“We’re now seeing new content discovery and increases in traffic and engagement happening more broadly for companies of all sizes. For large companies, they’ve been able to scale and re-introduce their products to new audiences. For startups with small teams and a small user-base, open graph has driven a lot of discovery and growth, allowing many companies to double the size of their user base in weeks,” Facebook developer Vladimir Fedorov wrote on the companyblog.
The Open Graph integration has turned out to be beneficial for several apps including Pinterest, Spotify, Songza, Deezer, Artfinder, Rockmelt and others.
Facebook has now launched 12 new media apps for the timeline. These apps would significantly increase the traffic and engagement to the sites, while allowing media sites to reach younger users, Director of Facebook of Media Partnerships Justin Osofsky said in a statement.
Here’s the list of the new media apps on the site.
- CBS Local: Los Angeles and New York
- The Daily Show
- Huffington Post
- MTV News
- Sporting News (launching in March)
- TODAY Show
The first set of media apps on Facebook included The Washington Post, The Guardian U.K., Yahoo, Rockmelt, and Digg.
“Since its launch, The Guardian app has been installed over 5 million times. Over half of the app’s users are 24 and under, bringing the Guardian to a traditionally hard to reach audience. Rockmelt users are adding 14 new articles every day through the social browser, driving 20% new traffic and new users to the site,” Facebook points out.
So, how has your experience been with Timeline and Open graph apps, so far? Do share your thoughts with us.