Flipkart confirms the acquisition of Letsbuy.com

by on February 10th, 2012

It’s official, India’s e-commerce giant Flipkart has acquired online retailer Letsbuy.com, as the company is seeking ways to strengthen its position in the Indian e-commerce market .Both Flipkart and Letsbuy.com are backed by common investors - Tiger Global Management and Accel Partners.

The acquisition involves a combination of cash and equity, according to the Reuters. But, the two companies have not disclosed the value of the deal, but a person familiar with the matter has told that it was “somewhere in the range” of $20 million to $25 million. Letsbuy.com was looking for a valuation of about $80-85 million, but had to finally resort to a much lower amount after it failed to find takers at that price, according to the reports.

Letsbuy founder & CEO, Hitesh Dhingra said that though the company had a choice to raise a large round of funding, aligning its business with the largest player in the market seemed like a better option. Flipkart added that the deal will allow the company for a faster rate of expansion – giving the combined entity a much larger share in the consumer electronics market.

The founders of Letsbuy along with their 350+ team will function independently, but gain access to Flipkart’s technology platform and supply chain capabilities.

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