Google bringing 600 MGM titles to YouTube, Google Play for rent

by on April 17th, 2012

Google is adding 600 movies from Metro-Goldwyn-Mayer to its rental titles on YouTube and on Google Play, its digital content store for Android mobile devices. MGM joins five of the six major studios and over ten independent movie studios, currently offering movies for rent on YouTube and Google Play.

The MGM movies available for rent include “West Side Story,” “Moonstruck,” “The Terminator,” “Robocop,” “Rain Man” and “Rocky,” and several other, according to Jonathan Zepp, the manager of TV and film content partnerships at YouTube. The new titles will be added in the weeks ahead, though most of them would be available for rent starting Monday.

Though YouTube is a major player in the online video- viewing market, the online video-on-demand market is still dominated by Netflix, Apple’s iTunes and other players. The company is partnering with Hollywood’s major studios to bring in more content and generate more revenue from its movie rental section. The new partnership with MGM follows a similar deal with Paramount, where YouTube added around 500 titles to the online store.