Instagram and Facebook serve users of different age groups, says Experian study

by on April 11th, 2012

The news of Instagram’s acquisition by Facebook for $1 billion came as a big surprise this week. The tech community is having mixed opinion on how things are going to turn out for Instagram, now that it’s part of the world’s major social networking site Facebook.

The deal may help Instagram expand its audience and reach out to more people if the new study done by Experian Hitwise is to be believed. The study claims that Facebook and Instagram both serve users of different age groups- Instagram attracts younger users in contrast to Facebook which gets a more mainstream audience with a higher share of older users.

The Experian data reveals that over the last four weeks, the majority of Instagram visitors were between the ages of 18 and 34, whereas Facebook had visitors in the age groups between 25 and 34, and 55 and over.

Instagram users regularly share their photos across multiple social networks – including Facebook, Flickr, Tumblr, Posterous and Foursquare, and social networks contribute to a majority of traffic to Instagram website, and help bring in new users to the site.

So, do you think Facebook will help Instagram evolve and further enhance its features? Or do you feel that Facebook will take away Instagram’s original charm?

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