To attract more advertisers, and drive more growth in Japan, Twitter CEO Dick Costolo stated that the micro-blogging giant is planning to expand its sales staff in the country.
“Twitter will continue to invest and hire in Japan and will also add engineers,” Costolo told reporters in Tokyo today, but did not further specify the amount it will invest and the number of people it will add to its team in Japan.
Twitter rolled out its Japanese version in 2008. Its usership has expanded and diversified in Japan, since then.
According to Comscore, Twitter is even more popular than Facebook in Japan. One reason could be that Twitter allows users to use fictitious name, and most Japanese prefer to use social networks anonymously without revealing their real identity.
A study conducted by brand strategy company Bassett & Partners of San Francisco and interTrend Communications suggests another interesting reason for Twitter’s growing popularity.The study points out that the short, 140-character tweets may have struck a deep cultural chord because of structural similarities to the country’s traditional, emotive haiku poetry.
“Twitter could be something like haiku was 400 or 500 years ago when it first emerged,” said Stanford University’s Richard Dasher, an expert in Japanese linguistics, who was one of several experts who participated in a study that analyzed millions of tweets from Japan in the weeks before, during and after the disastrous March 11 Tohoku earthquake and resulting tsunami and nuclear crisis.