With the availability of social media platforms and online tools, it’s now easier than ever to share your knowledge with others, showcase your expertise and reach out to your potential customers. Zintro, a business network that connects information-seekers with experts has come up with an infographic to help you leverage social media to showcase your expertise and reach out to your target audience.
Here are some key points from the infographic:
Each business and industry is different. The audience and potential client base may be better suited for one platform over another. Recognizing the right social media site to use is important, and connecting with your audience on personal level by giving valuable tools, resources or tips is paramount.
Facebook is best suited for interacting with audience on a more personal level. But trying to connect with too many people can dilute genuine connections. You can use Facebook to share blog posts, photos, and videos.
Twitter is best suited for short updates, monitoring conversations about your brand and finding potential customers. You can use Twitter to share links to relevant content, use hashtags to find people who follow the topics of your interest, ask questions and participate in conversations related to your area of interest.
LinkedIn is the best social media site, if your goal is to display your professional accomplishments and connect with other experts. You can join relevant groups, join discussions and share some useful content with the group members and your connections on LinkedIn.
Even though the site does not have as many active users as Facebook does, sharing info on Google+ can benefit you , since the search giant pulls out Google+ posts while displaying info on search pages. You can use Google+ Hangouts feature to hang out with your audience, and engage in conversations with with different groups of people.