Twitter launches weekly email digest feature

by Swati on May 15th, 2012

Last week, we reported that Twitter has acquired the team and technology of RestEngine, a personalized email marketing service, that helps social app publishers send targeted messages to subscribers. Early this year, Twitter also bought the social news aggregator Summify, that compiles news from different social media sources such as Google, Facebook, Twitter etc. and delivers it to the users by email.

Now, after the acquiring the teams and technologies of these two startups, Twitter has launched a weekly email digest service, that delivers the relevant Tweets and stories shared by the people right to your inbox.

“The weekly digest will have a design similar to the recently updated Discover tab, emphasizing who shared each story beneath summaries to help you decide which ones matter most to you. Click any headline to finish reading the story, add your take by tweeting directly from the email, and see related Tweets from the people you follow,” Othman Laraki, Director, Growth and International, writes on the company blog.

To help your discover interesting tweets outside your netywork, this new email digest will also include the most engaging Tweets seen by the people you follow, even if you don’t follow those who actually tweeted them. You can see the retweeted or favorited Tweets from the people you followand click “View details” to retweet, favorite, reply or view the conversation around them.

The new email service will be rolled out to all Twitter users over the next few weeks. So, keep checking your inbox for new updates from Twitter in the coming days.

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