acquires online Fashion Jewellery retailer

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Gurgaon-based e-commerce site,, that sells fashion and lifestyle products has just acquired,, an e-retailer for fashion jewellery.

Yebhi .com was originally launched as an online portal selling multi brand Footwear , with the name The site was then extended to other products such as apparels, accessories, bags, jewellery, mobiles etc. and rebranded as

Launched in January 2011, Stylishyou is an online shopping portal for exclusive brands of designer jewellery and accessories.

Yebhi had acquired all assets of Stylishyou. The deal, according to the reports, involves both cash and equity, but, the monetary details of the acquisition have not been disclosed yet.

Yebhi owner Manmohan Agarwal said, “We at Yebhi make constant efforts to improvise on the basis of people’s feedback. Now, the demand is highest for jewellery and we will ensure that along with lifestyle, Yebhi will also be India’s largest online jewellery store.”

Stylishyou founder Shraddha Danani, further added, “I am excited to join the Yebhi team. I look forward to an interesting journey with the basic intent of leading the jewellery category in the country and participation across existing and new products.”

The site is currently under maintenance and according to Agarwal, the two companies are yet to decide whether to keep it running on the side or shut it down.

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