Zynga launches a new “Matching With Friends” game for mobile users

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Zynga has just launched a new “With Friends” game for mobile users.
The new game called “Matching With Friends” is somewhat similar to Zynga’s popular, scrabble game “Words With Friends”. However, in this new game, instead of using letters to form words, players have groups of colorful blocks that they must match with blocks of the same color.

“With Friends games are the bite-sized entertainment we love to share with our family and friends. Our games are inspired by well-loved, nostalgic pastimes (Hanging With Friends – hangman with a twist!) mixed with brand new game design concepts. Matching With Friends is our latest creation, a new breed of match-3 game meets Words With Friends, where each turn presents a unique puzzle to solve,” writes Paul Bettner, Vice President and General Manager of Zynga, on the company blog.

In “Matching With Friends”, players have to strategically compete against their opponents to match colorful blocks on a game board. At the beginning of each game, players are assigned a bonus color and when they match that color they are awarded extra points. Each game consists of 11 turns, challenging players to try to match three or more blocks of the same color.

The new game is both competitive and cooperative. It includes many of the elements in the previous “With Friends” games, including turn-based play and an in-game chat function.

“Matching With Friends” is currently available to the users in Canada and Australia, and would soon be launched to iOS users in other countries.

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