China’s two major online companies – search engine Baidu and micro-blogging site Sina Weibo have announced a new partnership, which would help the companies expand their network and reach out to more users.
The new deal involves Sina integrating Baidu search into its mobile site, and Baidu preinstalling Weibo app in its cloud service.The companies also plan to work together to provide users with a better, and richer mobile browsing experience.
Baidu has an almost 80% share of China’s online search market.
“During the coming year, mobile will represent an ever larger percentage of Baidu’s total traffic,” Baidu boss Robin Li stated.
Sina Weibo also revealed that most of its users access the site from mobile devices.
In March this year, Baidu also teamed up with Sina Weibo and other microblogs for real-time search feature. The real-time search on Baidu displays breaking news and trending content from Sina Weibo and other major Chinese microblogs owned by Tencent Holdings Ltd., NetEase.com Inc and Sohu.com Inc.