The search giant did not disclose the amount it paid to purchase Wildfire, but reports state that the company paid about $250 million for the deal.
Launched 4 years ago by Victoria Ransom and Alain Chuard, Wildfire helps businesses manage and optimize their presence across various social networks, by offering a software platform that integrates directly with Facebook, Twitter, YouTube, and LinkedIn. The company claims to serve some 16,000 customers, including 30 of the top 50 brands.
Announcing the news of the acquisition, the Wildfire team wrote in a company post, “Today we are about to start a new chapter of our story and we couldn’t be more excited to share the news: Wildfire is joining Google! We truly could not think of a more perfect home for Wildfire. It makes us so happy to know that joining with Google will make it easier for us to realize our vision of changing the way the world markets and enable us to live up to our commitment to make Wildfire an incredible place for our team and our customers.”
“A social presence can complement all marketing campaigns, including search, display, video, mobile, offline ads and more. Businesses around the world–from neighborhood restaurants to major retailers- are embracing social media to share information and forge stronger relationships with their fans and customers,” Google’s product management director, Jason Miller further added.
Following this acquisition, Wildfire will continue to operate as usual, and there will be no changes to the service.
“For now, we remain focused on helping brands run and measure their social engagement and ad campaigns across the entire web and across all social services — Facebook, Twitter, YouTube, Google+, Pinterest, LinkedIn and more — and to deliver rich and satisfying experiences for their consumers,” the company added.