Parents are shouting out at the online advertisers requesting them to stop tracking their kids. The Center for Digital Democracy and Common Sense Media have a convention for parents towards the online advertisers, asking the latter to stop the process of tracking all the online activities of kids below 13 years.
According to 90 percent of parents are requesting the Federal Trade Commission for updating the rules which dated long back. They want rules to be attuned to prevent advertisers watching on the behavioral profiling and mobile tracking. There are laws against procuring or maintaining child information, at places like kid’s full name, address, email, telephone, social media connections, etc. Parents are realizing that technology advancements lead to insecurity and as a reason, parents are now demanding for an extended protection for their kids.
Common Sense Media says “Technology has changed drastically since 1998. To protect out kids’ privacy from online marketers and tracking, we must update COPPA’s rules to cover mobile devices, social networks and online gaming.” Parents who are supporting these acts are asking advertisers to stop acquiring data from children and incorporating software that tracks kids and their friends.
According to Change.org, 30 percent of the cookies saved by online tracers are targeting kids. Among the top concerns of parents, kids meeting strangers online is one it that is hindering them. James P. Steyer, CEO and founder of Common Sense Media says “The results of this poll should be a wake-up call to the industry that parents understand what’s at stake for their kids in a digital world, and want the power to protect their children to remain in their hands.”