We are still considering it and weighing all the points about how advantageous the deal is. But with smartphone users increasing exponentially, the war for the supremacy over internet has shifted to ‘mobiles’ as its battleground.
“The big thing is obviously going to be mobile,” Zuckerberg told businessweek. “There are 5 billion people in the world who have phones.”
It is learnt that almost as much as 100 million users are active daily in whatsapp, using it to send text messages to their family and friends. With such a large active circle, it would be of great help for facebook to expand its number of users.
Last time when whatsapp updated its usage numbers, it announced in October 2011 that it was serving up 1 billion messages per day: “Just how much is 1 billion messages? That is 41,666,667 messages an hour, 694,444 messages a minute, and 11,574 messages a second,” the company wrote in a blog post at that time. The company added that it was a “small step closer towards our goal: providing a great mobile messaging system for a global market, regardless of your handset.”
WhatsApp, unlike Facebook is a paid app and for obvious reasons, having this ad-free service will be an expansion for Facebook’s business model long ahead of advertising. The recent service launched by Facebook, Gifts, was also observed to have a positive impact on the inventors.
Unlike Facebook, Whatsapp is a paid app. And obviously, having a paid, ad-free service is an expansion of Facebook’s business model beyond advertising. We’ve already seen Facebook launch another service that diversifies it — Gifts — and the positive impact that had with investors.