Blogging has become such an important part in the business, that you cannot create a brand plan without including your blogs. Though you have been into blogging for a while long, you can get yourself into pitfalls if you aren’t following a few tips. These tips will not get you niche traffic to your blog but also have regular readers.
- Do not write just for SEO: There are people who keep SEO more priority than your prospects or readers. It is good to be SEO focused to be found on the search engines. But if you are going to write just for the sake of pulling your blog up without enough quality in the content, no reader would come back to your blog. Do not just stuff keywords, sprinkle them along with engaging content.
- Do not sell too much: Blog is not just another site for you to sell your products and services. It is mostly to share information about the trends in your market, news about your brand, etc. If you are going to write product-centric content, even your existing readers would perish after sometime.
- Have an organized plan: Blog should be updated regularly and consistently on then people you can increase your rankings and also portray yourself as a credible brand for information. Blogging consistently gives more fresh content to the website, so this can increase your SEO rankings along with acquiring persistent readers. Have a well-organized plan to have a consistent flow of blog posts.
- Write engaging content: Readers land on your blog to gain some insights. Be it technical or news or just about the industry, make it as engaging as possible. People, who are engaged, will definitely come back for more.
Implement these blogging tips in your business today, to see the difference in the engagement rate and the analytics of the blog go higher and higher…