About Buzzom

It would be clichés to mention that social media is the BUZZ in the market. The world is seeing a change in the activity of the people. These days people want to express, share and indulge in discussion.

Among many social media network, Twitter stands as a unique way to share knowledge and connect to people. They call is asynchronous model where two people doesn’t have to be connected in real world. This is the very fundamental of Twitter which have made it stand out in the herd of social media network. Twitter is growing and so is the Twittersphere.

There are numerous Twitter API based applications in the World, and that have been the main plus point for Twitter to get this shape. It is certainly the most used social media after Facebook, and have user base growing above 100% annually.

Let me discuss about our application which has quite a few general functions available in the web along with few really unique ones. Buzzom (www.buzzom.com) is Twitter Account Management Tool from InRev.

Buzzom’s major features are listed below

1. People Search and Follow them:
   • Find people with keywords in their Bio.
   • Find people who Tweet about the given keyword
   • Find people by location
   • Find people by name


2. Cross Follow: Find people who are following some account, or who are followed by some account.


3. Account Management (Follow/Unfollow) (one will get the list and he can chose the people to follow or unfollow)
   • Flush -- Unfollow who do not follow you
   • Grow -- Find and follow people who are likely to follow back
   • Reciprocate -- Follow your followers


4. Follow Lock / Follow Block -- Lock relationships using this feature.
   • There might be few people who one don't want to follow even though you are not reciprocated, such relationships can be locked.
   • If you want to block someone and never follow him again using Buzzom, you can block such user. Buzzom will never follow the account (till blocked). Buzzom Block does not block the user at Twitter.

Each feature has been carefully crafted as per the need of the people. Among these features, People Search and Cross Follow is the most valuable and have lots of potential to drive your business.

People search allows you to search people based on matching the keyword provided, to the profile description of the user. This way people don’t have to spend time searching for people of his interest. For example, if you are interested in people who are programmer or designer. Then simply type those keywords in the search box and find out the list of people matching your result. This has clearly reduced your search time and you get what you are searching for. There is tremendous use of these particular features. It provides a window to connect to the world in a way that never seemed possible.

Cross Follow is another important feature which can be helpful if you use it properly. As the name suggest, it allows you find the people in different network. For example, if you are following a scientific journal then it’s obvious that whoever is following it comes into your own domain of knowledge and interest. Thus following people who are having similar interest has a lot of potential to strengthen your network in the online media.

Beside these two important features Buzzom has other interesting features like Feed Management and Statistics. You can post Blog Feeds to your Twitter Account using Buzzom Feed Management and then track the URL performance at NXY.IN. Log in through Twitter in NXY.IN to know clicks and unique clicks in your NXY.IN shortened Tweet links. Buzzom Feed Management uses NXY.IN as the URL Shortening service, and allows to post feed to Facebook as well.