Buzzom : Social Media Management Tool

On February 10th, 2009 InRev launched its Social Media portal ‘Buzzom’ – Buzzom as the buzz in the social media. Anyone using twitter or involved in social media knows the importance of the size of the network. After studying and analyzing Twitter, it was quite evident that people needed a service to expand their network and get connected to as many people as possible.

There are many tools available to control and manage your twitter account but there is no easy to use web-application available to grow your network.

Having understood the significance of such a service, InRev came up with the web-application “TwitIn”.

The application not only allows you to grow but also analyses your behavior and gives you some important scores which would be a valuable to track your growth and influence among your network.

TwitIn is the first step towards Social Media Management. Buzzom would be coming up with services on other social media portals such as LinkedIn and Facebook soon.

Since the launch of the Buzzom, the site has been receiving around 16000 visits per months. The success of Buzzom shows that people are in need of really good tools which they can use to grow their reach which in turn increases profitability.

Few of the things people use Twitter for:

1. Making new connections and opening new opportunities.

2. Discussing issues related to social changes and environment.

3. Carrying out awareness programs on different political and economical sector.

4. Sending company’s update and new events

5. Marketing services and products

Buzzom is designed to cater to all the above needs of Twitter user. The InRev Team is still working on the ways to enhance the user experience. This blog has been setup to communicate those ideas with the people and present a healthy discussion forum.

Original Source: InRevNewsletter Issue #1 download here. (pdf format)