How to promote your blog in Twitter

Blogging is a major channel to express opinions and share valuable information to people. With regards to opinions and information, blogging is also a brand ambassador. A lot of values about your company and products/services can be conveyed through blogs. Hence it has become an important aspect of every online marketing strategy to include “Blog Marketing” as a key action.

Among many types of blog marketing, I would like to focus especially on how most bigger brands are using Twitter to promote their blogs and create a community around them. Further now how you could use buzzom platform to leverage those ideas.

One of the most important concept behind Twitter Marketing is building community. This concept is also popularized by famous marketing expert Seth Goldin. The key idea is to define the purpose of your blog and target to those people to whom your content is valuable. Over here, we are not trying to sell a comb to a bald (that would be completely different marketing subject). We are trying to add a value to specific community. The goal to find these community and get involved with them. That’s one of the key strategy is Twitter.

Now if you look into many popular brands in Twitter, here are some of the key aspect of their marketing agenda:

1. Good Content (Content is King)
2. Good Distribution Channel (Easy update to different Networking Channel)
3. Good Active Community in Different Networking site

In a nutshell, these are some of the key traits of successful social media marketing. The reason for writing “Good” instead of “Great” comes from the fact that there are lots of different communities who have different tastes regarding the content, hence “Good” is more justified than “Great”.

Now, lets look on how buzzom helps you attain this with efficiency and - I would say - clarity. Now if you break the above task into many parts this is how your plan would look like:

1. Create good, honest and valuable content.
2. Open Twitter Channel and Promote its presence in your blog.
3. Link your Blog Feed to Twitter Channel for easy update.
4. Search for people interest in your content and connect with them.
5. Slowly increase your following base to discover more relationships in Twitter.
6. Engage with your followers and learn more.

Each of the above point has its benefit and adds value to your campaign. But do not get worried on how to attain them. I will clearly mention how each point can be attained using buzzom.

Point 1

Now Buzzom is not a content writing firm. We do a lot of them for ourselves hence if you need any suggest or guidance, feel free to write to us at buzzom@in-rev.com

Point 2

You can easily open new Twitter Account from Twitter. Once you have your Twitter Account. You can log on to Buzzom and click on Badge, there simple enter you twitter ID and get custom look Twitter Badget to insert into your blog. More here.

Point 3

So here you are, you have a Channel and you have a Content, how do you connect them? Its never so simple. Log on to Buzzom and click on Feed. You are intuitively show every actions to be followed. More here.

Point 4

Buzzom provides the best advanced people search in Twitter then any other applications so far. Simply type in the keywords in the upper search box and click Go. More here.

Point 5

We at buzzom believe that every relationship need a trail period. Otherwise you will never know what works for you and what doesn’t. Hence, discovering new people is an essence of Twitter which we have tried to preserve through our TwitIn Module. You can click on Twitin and you will be presented with three actions to manage your relationships in Twitter.

Point 6

Buzzom’s user engagement portal is clearly designed to communicate with your followers and followings easily. You can even switch between different twitter Ids or social networking sites, enhancing your Online experience.

Lastly, there is more to understanding your blog promotion in Twitter. Remember that I didn’t mention any thing on blogging and setting up blog because the whole purpose was to demonstrate how so much goes beyond just blogging to promote them. Hence, if you have a good content don’t aspect users to discover them with you pushing through different channels.

Hope the content was useful. Please give Buzzom try and for advance and enterprise feature we have premium buzzom. If you like the content, please subscribe to our blog.