Conversation is the key in building brands in Twitter

For those using Twitter as the main channel to promote brands and services in the Internet, day to day conversation in the Twitter is an important aspect of the marketing plan. Though many consider 140 chars a place to embed the link along with their pitching statement, the conversation has never lost its importance.

Conversation is by far the best and the last resort for building relationships in the online networking sites. Following or being followed cannot be considered as an act of relationship. Those are the mere factor of courtesy which we show in the online medium.

The act of communicating with each other and understanding each other’s motive is what drives the relationship ahead. And Twitter is the best place to listen to conversation and be a part of it. Recent research from 360i, have shown that conversation makes the 43% of the total tweets in the Twitter.

Research Graph, Source : readwriteweb

The graph above shows that Self-promotional and Seeking/Giving Advice in total only make 4% of the total tweets.  This brings us to the 43% conversation which is the gold mine for building brands in the Twitter.

Unlike many other networking sites, where the conversation between groups and people are visible, it is very difficult in Twitter to track conversations and be a part of it. Its is also very difficult to keep track of your own conversation in Twitter. Hence, the way conversations happen in Twitter is very different then in any other networking sites.

More over the 360i reported that :

“After analyzing some 1,800 tweets sent between last October and March of this year, 360i says that while just under half of consumer tweets are conversational “@ replies,” only 1% of these are directed at brands.”

In the report, they have mentioned how brands use Twitter as a means to share information and news, missing the bigger part of conversation.

Conversation is and will always be the core of marketing in Social Media Channel and it is not going to change. For more complete report, you may want to check the full report : Twitter & the Consumer-Marketer Dynamic.

Please add your views on the topic.

How to monitor your brand when people are not talking in your language

If you are using Twitter for brand promotion, you might have faced the language barrier at some point or the other. This becomes a problem specially if the brand you are monitoring serves a global client. Most of the time we end up ignoring the language we don’t understand and that causes a loss in data which can give you a biased result in your analysis.

If you have tried manually translating, you would know what a pain it is. If you haven’t, I would seriously ask you not to even consider the idea. You would eventually give up after translating a couple anyway. Now I want to know what people are talking about Buzzom and I have a tool to monitor my brand ‘Buzzom’. I can see all that people are talking about Buzzom and also take necessary action and when I come across an update in a language I don’t understand, the translate button lets me translate the update in my language with just one single click.

Though the transalation like any translation tool is not 100%  perfect and might give you broken sentences but nevertheless you get an idea on what the person is talking about.

Whats interesting is that not only do I get to listen to these people but I can also reply to them in their language.

The system shows the original language of the tweet. I can just write the message, select the language and click on reply.

So now none of the Tweets will go ignored!

New Features Introduced in Buzzom Premium

Thanks for all you feedback. We have implemented the top rated suggestions by you. Here are a few new features available to you:

Live Stats: We have implemented streaming API which would enable you to see your current data. So now all the stats about your Tweets in ‘Tweet Tracker’ will be up to date.

Schedule Status frequency changed to 5 minutes: On popular demand, we have brought down the time interval from 15 mins to 5 mins. So now when you go to ‘Schedule Status’, the drop down for time will be in span of 5 mins.

Schedule Status to Twitter and/or Facebook: Now you can schedule status update to Twitter, Facebook or both by just checking the options in ‘Schedule Status’.

Search and Follow: Also implemented in the ‘Search and Follow’ facility in ‘Manage Network’ using which you can search for people based on their Tweets. After viewing the list, you can decide whether you want to follow themor not.

Buzzom Team is looking for Investment

We have come a long way, from an internal tool to market our products in Twitter to a widely used Twitter application by the marketers.

We started Buzzom as a tool to help users follow and unfollow easily in Twitter. Many folks criticized us for building a spamming tool but we found many folks who enjoyed it too. This kept us moving.

From the day one, Buzzom was not a spamming tool. We hate spam as much as anyone does. There is spam by email bombarding, but mass emailing facility has its own advantage. Buzzom’s facility to provide follow-unfollow had its advantage too.

That was just a start for us. We kept innovating and working hard, and now we have crossed 1 million page views a month mark. This was a challenging journey but the team worked hard to make it look easy.

Buzzom is now a People Search engine, and a complete Twitter Application. Many analysts believe that our People Search, Twitin Account Management, and Feed Management are best globally in their individual space. We are proud to hear it.

PC World, Smart Company, Forbes, Shoutmeloud etc covered us recently, and we are more enthusiastic than ever to make the application better.

We do admit that we could have made Buzzom Profile, Statistics and Buzzom Desktop much better. We are working on them, and we promise to come back srong in these areas as well.

We have specialist MIS Reporting and Analytics Team, and soon you will see good Statistics and Analtics in Buzzom. This might not be limited to Twitter but include other social Media networks as well.

Buzzom has entered Facebook through Feed Management facility. We are working to integrate some features for other Social Networks like LinkedIn, Google Buzz, Orkut, MySpace, Digg, stumbleUpon, Youtube, SlideShare and many more.

Further, we have recently launched the premium version of Buzzom on January 5th which has been able to gain 100+ user with in few weeks with good response from the users.

We will keep innovating and working hard. And we are looking for strategic investors. We need the funds to fasten the growth. But we are choosy and will go only with investor who believes in Social Media and Web 2.0.

If you are interested to explore this investment opportunity, visit our investor relation page or mail us directly. You might be the one we are looking for.

Enjoy the Social Media experience with Buzzom. Cheers!

If you want more information about the growth of Buzzom :

• Buzzom Crosses 1 Million Page Views a Month
• How Company can use Buzzom to hire people
• How to track Brands in Twitter?
• Buzzom ranks among Top 10K sites in the world [Alexa Rank] With a Complete History.
• Moving around New Buzzom Interface

Channels of Buzzom and InRev

Get a Celebrity Like Twitter Profile - Unfollow People

A celebrity like status is when you follow a very limited number of people but have a huge following. Un-following seems to be the latest mantra. It could be for various reason-

1. You might wanna unfollow people coz they are not following you back.

2. You might unfollow people who talk about certain topic you do not like.

3. You just feel like un-following people

With Buzzom now you can unfollow people as  you want. While the ‘Flush’ tool has been available for a long time in Buzzom, we have recently launched ‘Random Unfollow’ and ‘Unfollow based on Tweets’.

You can not only define the keywords you want to un-follow people by but also track teh number of people unfollowed everyday based on your Un-follow conditions.

Tired of people talk about ‘iPad’ or want to show your disgust to marketers talking about a specific thing again and again, get rid of all of them by saving it in Buzzom Premium.

See you as a celebrity soon!

Get Yourself More Followers, Get Featured on Buzzom

Buzzom just launched the Featured Users for all Twitter users. So now you can get yourself featured on Buzzom and get your profile viewed by hundred thousands users everyday. We let the users follow you directly from the Buzzom page itself.

This is how we show your profile on all the pages.

We have various packages which are offered at the best possible rates.

For 10,000 impressions you have to pay $10,$20  for 25,000 impressions, $50 for 75,000 impressions and $100 for 1,50,000 impressions.

For customized packages, please get in touch with us @ Buzzom@in-rev.com

Three New Features Added in Buzzom Premium

At the onset, we’d like to thank all our users for the overwhelming response we have received for Buzzom Premium. As promised we added three new features in Buzzom Premium last week .

Tweet Based Search:

In our attempt to help you make your network more effective, we have added the ability to follow people based on keywords in their Tweets. Till now you could find people based on keywords in their ‘Bio’ and ‘Location’. So you want to follow people who talk about ‘Web Marketing’, find and add them in Buzzom Premium.

Track Your Un-Followers:

Most of the applications let you track your followers. What we tend to forget is that its equally important to keep track of people un-following you. There must be something going wrong if you are losing on the Followers numbers. It goes unnoticed most of the time but now with Buzzom Premium you can know exactly how many people un-followed you when. You can also see the list of people who un-followed you and choose to follow or un-follow them.

Growth Statistics:

We let you see your growth in Twitter in terms of followers you have added in Buzzom Premium. You can see how many people you have Flushed, Reciprocated or Followed. You can also see the number of people you have followed based on various keywords. Basically, you can track the performance of the system on your account here. You can view the data for the last few days in ‘Grow Setting and Stats’ by selecting the parameter from the drop down menu on the right hand side.

This was a part of the speedy development Buzzom Premium is undergoing. We have many more features in the pipeline and they will be made available soon.

We look forward to your feedback and suggestions.

Buzzom Lab brings BuzzButton to buzz any post on social network

You come across a great site and wish to share it with your friends and colleagues. At such times, don’t you wish you could just post the link at your favorite networking site just at the click of a button. On the other hand, may be you are at different networking sites, going to each site individually and posting would be painful.

Buzzom introduces BuzzButton,  an Extension for your Firefox browser, which will let you post the link while you can continue browsing the great site you just landed at.

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Buzz Button makes it easy to keep in touch with friends on various networking sites. You can post your url to eight networking sites in no time from your address bar. It makes sharing online a pleasant experience. You can post to:

• Twitter
• Facebook
• StumbleUpon
• Digg
• MySpace
• LinkedIn
• Yahoo!Buzz
• Delicious

Interesting feature

One of the most interesting feature is the automatic shortening of the link with NXY.IN. NXY.IN is great way to shorten your link and have a personal short link given you hits to the link from your distribution alone. Know more about NXY here.

Installation Steps

1. Download the file from here.

2. Open your Firefox.

3. Simply drag the file to the Firefox window.

4. A popup will ask you to proceed the installation.

5. After installation, restart the firefox.

Done. Enjoy BuzzButtom.

For more products you can visit our Lab here.

Drag and Drop Media Files to your Twitter

let say, you have a video or a photo which you want to share with your friends in twitter. First you have to have an account in certain hosting site and then you have to log-in to it, then upload it, wait and when it is ready, you have to get it link and then tweet.

Its such a pain, wouldn’t it be simple if you only had to drag the picture from your desktop and drop it some where. Yes, you can in Buzzom Desktop. In buzzom desktop you just have to drag and drop the media files to media container, wait for the uploading session to be complete and then tweet it directly. If the link is long, the desktop will shorten it immediately.

Tweeting from multiple Account made easy.

Multiple Twitter Account has been the necessity for product marketing. Having individual twitter account for each product management is a must. Many twitter client applications has the facility to create multiple account but they lack one certain feature. It is the ability to tweet efficient and change between multiple account with easy.

Each time you switch between the accounts, your whole time line gets refreshed and take a lot of time. In order to tackle this problem, Buzzom Desktop has come out with a niche features of tweeting.

Lets imagine that you are managing five accounts. Acc1, Acc2, Acc3, Acc4 and Acc5. In buzzom desktop you don’t have to switch between accounts inorder to tweet from them. You simple have to add a hastag and the number referring to the Twitter Account at the end of the tweet.

For example:

” Check this link out httpXXXX #1″   - sends your tweet from Acc1

” Check this link out httpXXXX #2″   - sends your tweet from Acc2

” Check this link out httpXXXX #3″   - sends your tweet from Acc3

” Check this link out httpXXXX #1 #3″   - sends your tweet from Acc3 and Acc1

Note: The hastag must at the end of the tweet.

Benifits

This feature allows you to easily tweet from the consecutive twitter account with out actually switching between them. This allows you to minimize the time and allows the faster operations.

P.S. This features is available at the new Version of Buzzom Desktop which you can get at Buzzom Lab